Snapchat took a risk in 2013. The launch of Stories was one that some people weren’t impressed with when it first started out, but it has since become one of the app’s key features. There’s something about Snapchat’s multitude of features – text chat, photo chat and stories – which doesn’t deviate from its core message. This is in contrast to Facebook Messenger, which launched a worryingly similar version of ‘stories’ – called Messenger Day – on its app today.
It’s been dubbed a ‘clone’ by some tech websites, and it’s likely that not everyone will approve of the new update. Granted, people had a similar reaction to Instagram, but it’s slowly being warmed to.
What made Instagram Stories ‘work’ (something to be debated) was the fact that Stories was on-brand. The app has always been about sharing photos and videos as a snapshot of your day. It works. Messenger – as the name suggests – has always been about messages on the most basic of terms. For a long time, it’s been through GIFs, photos, texts and videos. The app has always been grounded to its role as a basic messaging tool. To add something which is about sharing photos and videos ‘as they happen’ is a bizarre and wrong step to take for the app.
Plus, it doesn’t compete against Instagram, since they are both owned by Facebook. Whilst Zuckerberg’s platform has the most users (1.86 billion people compared to Snapchat’s 160 million daily users), why would Facebook introduce a feature on Messenger which is already available on Instagram?
There’s a right way to jump on a technological bandwagon, and this isn’t it. Breaking away from the aforementioned ‘core’ definition is brave, but it won’t work when the industry is all about creating a multi-tool app with one sole purpose.