Like a good movie trailer or the blurb on the back of a book, a group of singles which tease an upcoming album should offer a clear hint at the record’s direction, whilst still maintaining that sense of ambiguity. With just under a month to go until Frances’ debut album, Things I Never Said, is released, the BRITS Critics Choice Award nominee has once again challenged our expectations with her new track, No Matter.
Until now, the Say it Again singer’s collection of releases have seen her soft, humble vocals accompanied with light piano chords. However, before we could assume that there will be piano chords abound in Things I Never Said, this time the piano is swapped for the guitar.
With smooth, bouncy riffs and pounding drums that fit right in to the Cold Water and Say You Won’t Let Go guitar craze sweeping the pop industry, it’s a single similar in style to that of When it Comes to Us – Frances’ collaboration with Ritual.
No Matter has some of key ingredients for a feel-good pop song. The pounding accentuate Frances’ unique soul, adding extra merit to the high notes in the song’s chorus and creating a sense of euphoria which all great singles are capable of doing.
Once again, Frances hints at a beautifully diverse debut album with a new release. Emotive tracks such as Let it Out and Don’t Worry About Me will provide listeners with cathartic melodies, whilst Say it Again, Borrowed Time and No Matter contrast this with jubilant soul. Frances has surprised us once more, meaning Things I Never Said should be an intriguing and exciting album indeed.