It was in 2013 that we first heard A*M*E (real name Aminata Kabba) on the No.1 club hit by Duke Dumont, Need U (100%). Her latest appearance was on the track My Love 4 U with Marc Kinchen, but in terms of standalone singles, the 22-year-old singer made her debut with the heavy pop single, Play the Game Boy in 2012.
It’s a track which plays on the theme of gaming throughout, from the album cover showing Kabba in a toy box, to the arcade synth undertones. As the music video starts, Korean text appears in what is no doubt a nod at the artist’s music being influenced by K-pop (as A*M*E references in this interview with Digital Spy). On the whole, whether it’s the K-pop style which will give you flashbacks to PSY’s Gangnam Style, or the video game feel to the track which will remind you of the last time you played Super Mario Bros. 3, it’s certainly a single full of nostalgia.
If that wasn’t enough, the repetitive nature of the lyrics and melodies in both the chorus and verses does a good job of making the track as catchy as possible. This, combined with sassy but soulful lyrics, forms a well-rounded single bursting with creativity and groovy pop vibes. It’s the perfect reminder of what the popular music genre used to be.
So with a few successful collaborations under her belt, what’s next for A*M*E? Last week, she posted on Twitter that it will ‘take another year to finish [her album] properly’, but that ‘there will be singles’ as well. Whilst hit releases with the likes of Duke Dumont and MK leave her name lingering in the minds of music lovers, a debut album in the future will remind them of the singer’s bubbly K-pop style.