Aside from the repeated jokes from Twitter users about Apple’s new AirPods being easy to lose, the disappearance of the headphone jack in favour for wireless earphones has, of course, stirred up controversy. The wired EarPods have been a long-term favourite for tech fans, and so the move towards wireless alternatives is a dangerous move for the firm to make. However, with everything now centring on the lightning port, the move leads to users wondering whether to invest £159 in Apple’s wireless earphones.
Those who wish to buy the AirPods face less of a problem than those who simply cannot say goodbye to the headphone jack just yet. On Wednesday, Apple announced that an adapter would be included with the iPhone 7. Yet, this uses the iPhone’s lightning port – the same place which is required to charge the smartphone. In a world where multi-tasking in technology is encouraged, this causes a dillema: do you charge your phone or listen to music?
Putting it like that, it sounds like a fuss over nothing, but seamless transition between tasks and making things easier is undoubtably one of technology’s main goals. This is why Apple’s AirPods could be seen as being necessary, as their wireless settings free up the lightning port for charging. The only issue, as mentioned previously, is that they carry a rather hefty price tag. This is where competitors can benefit from Apple’s latest decision.
Much like how the company’s £19 lightning cables led to customers buying cheaper alternatives, it’s incredibly likely that the same will happen again and Apple’s competitors will also benefit from selling their own wireless earphones.
There’s no doubt that the wireless market will rise following the iPhone 7’s release, but who will come out on top? With the criticism surrounding the AirPods at the moment, something tells me it won’t be Apple.