Instagram Stories has started a new battle for social media apps. For years, the battle between Facebook and Twitter has dominated tech news, with the two websites becoming more similar each day. Now, the attention shifts towards a new type of communication and the latest trend – photo and video chats. In an attempt to adhere to the latest trends, Instagram has sacrificed its individuality. Whilst users want to be able to choose between social media platforms, they also want the one app to serve a specific purpose. It’s freedom of choice versus the desire for a social media monopoly. Twitter may be winning against Facebook as the platform for text-based communication, but now there must be one go-to app for sharing photos and videos. It’s Instagram vs. Snapchat.
Instagram’s new update exposed a conflicting desire in society: we all want a variety of apps for the collectibility aspect, but at the same time, we like all our needs being served in the form of one app. We want both a collection and an individual service. It is impossible to have both, and now that Instagram Stories is worryingly similar Snapchat, users are faced with a dilemma: to which social media platform do they remain loyal to?
“It seems like it’s lost touch with the spirit of innovation and creation” said YouTuber and online creator Hank Green in an Instagram story posted earlier this week. His views tapped into a larger issue in the social media industry today. It’s essentially a landscape where apps can either copy each other, or be left behind. Rather than tapping into new and exciting ideas, in order to continue their takeover of the specific market, social media websites are forced to mimic competitors. It’s not a great way for these apps to act, and leaves social media users torn between two or more great apps.
Aside from users questioning their loyalty to certain mobile applications, another dilemma comes in the form of their requests being ignored. Twitter users long for an edit button, and those who use Instagram want to see the old logo and a chronological timeline make a comeback. It’s concerning that instead of making these changes, they choose to mimic their rivals. If they are doing this out of fear for losing users, then listening to their demands would lead to them continuing to use the service, right?
Who will come out on top? I don’t know. However, whilst being the go-to app for videos and photos is an important thing in terms of keeping up with the market, listening to the demands of the public is one of the best ways to procure loyal and regular users. It’s about time that we determined the trends and updates for some of our favourite apps.