It seems to me that BRITS Critics’ Choice Award winner Jack Garratt combines two styles which are incredibly popular in the music industry today: the mellow vocal style of Ed Sheeran and Ben Howard, and this new form of electronica which has developed recently.
Whilst critics approve of his music and are predicting him to be a huge success in 2016, I have to admit it’s not really my style of music. That is not to say I think he isn’t a great singer/musician, though. In particular, I think that Weathered will go on to be a great track next year…
For some weird reason, the vibe of the song reminds me of Chris Malinchak’s So Good to Me. It starts with a relaxing guitar melody, a simplistic drum beat and smooth vocals from Jack. However, as the track develops, electronic distortions come into play, which makes Weathered cover two styles of music. Fans of James Bay and George Ezra amongst others will be drawn to Jack Garratt’s vocals, whilst those who enjoy the current electronic craze will love the electronic instrumentals in his songs.
Also, just like an artist on the brink of debut should be, Garratt varies his unique style on each track he produces. As shown above, Worry has a more electronic focus when compared to Weathered, which means Jack is doing a great job of sticking out in such a competitive music industry. The Critics’ Choice Award helps out with that too, of course.
In the past, critics haven’t gone wrong with the BRIT Award – previous winners include Adele, Sam Smith, Emeli Sande and this year’s winner, James Bay.
But what do you think? Do you think Jack Garratt will be one of the top artists of 2016? Comment below!