The winner of the BRITs Critics’ Choice Award 2015 has been announced as that of James Bay.
James will follow a long list of winners, such as Jessie J, Emeli Sandé, Ellie Goulding and Adele.
Each year the critics should be praised for their accurate predictions of who will be the next chart success. Adele has since become an international superstar, and other recipients of the award have gone on to achieve success. Last year’s winner, Sam Smith, has now released a best-selling debut album.
So it is clear that the award is a big deal, with the title almost definitely guaranteeing the winner a successful future music career. I look forward to James Bay’s debut next year!
P.S. I will be reviewing Hold Back the River by James Bay as next week’s Musical Discovery!